Customer Portfolios, a marketing technology leader that uses analytics to increase customer value, has launched an online Lifecycle Revenue Calculator with accompanying report to help retailers kick off the New Year with insights and steps to generate incremental revenue in 2017 and beyond. “Most retailers are limited by databases that contain upwards…

Customer Portfolios (‘CP’) today announced that it has launched a unique online calculator that will illustrate to retailers the Incremental Revenue potential from a 1-point increase in one-time buyer conversion. Retailers who use the calculator to reveal the lift potential will also have the opportunity to connect with the CP…

Customer Portfolios (“CP”), LLC announced today that its proprietary customer data analysis methodology Portfolio Pathing™ is delivering customer insight that is driving increased revenue for its global retailer clients. Portfolio Pathing is an in-depth analysis of customer and purchase data that provides actionable insight on customer trends and behaviors. By uncovering…

Monetate, the leading provider of multi-channel personalization to the world’s best brands and Customer Portfolios, LLC, the build, host, analyze and monetize marketing database company, announced today that they have further innovated personalization with the integration of Monetate’s personalization platform and the Customer Portfolios (“CP”) proprietary marketing database and closed-loop customer…

Today the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2015 MITX Awards, the largest and most prestigious annual awards competition in the country for marketing and technology innovation. The 30+ categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Finalists (listed…