Finalists Announced for 2015 MITX Awards

April 8, 2015

19th Annual MITX Awards Celebrate New England’s Innovation in Marketing and Technology

BOSTON, MA - April 8, 2015 --

Today the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2015 MITX Awards, the largest and most prestigious annual awards competition in the country for marketing and technology innovation. The 30+ categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Finalists (listed below) competed in the first round of judging and were assessed on their project’s innovation, value, storytelling and impact. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX Award categories.

Winners will be announced live at the 19th annual Awards ceremony, on May 14th at the Marriott Copley, a celebration of New England’s thriving digital innovation ecosystem. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards.

“Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,” said MITX President Amy Quigley. “Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.”

The 2015 MITX Awards Finalists are:

B2B Marketing
ISM/CP, PJA Advertising + Marketing, SapientNitro, White Rhino

B2B Marketing – Website
Boston Interactive, Continuum Managed IT Services, iMarc, Metropolis Creative, Racepoint Global, Visual Dialogue

B2C Marketing
C-4 Analytics, Isobar, Primacy, Small Army, Zipcar

Education Marketing
Boston Interactive, Forge Worldwide, iFactory, PJA Advertising + Marketing, Primacy, Weymouth Design

Financial Services & Insurance Marketing
AMP Agency, Liberty Mutual Insurance, SapientNitro, Small Army

Healthcare, Wellness & Pharmaceutical Marketing
Agency Oasis, DigitasLBi, Isobar, Mad*Pow, NutriSavings, Primacy, Velir and PRB

Nonprofit & Government Marketing
Fenway Health, Hill Holliday, PJA Advertising + Marketing, Racepoint Global, Verndale

Travel, Entertainment & Leisure Marketing
Charles River Interactive, Fuseideas, Havas Media, Mediahub/Mullen, Mullen, Traktek Partners

Best Use of Social
Alex and Ani, AMP Agency, Mediahub/Mullen, SapientNitro

Best Integrated Media Campaign
Almighty, Havas Media, Hill Holliday, Mediahub/Mullen, PJA Advertising + Marketing, Racepoint Global, ShopAdvisor, Starcom USA

Best Performance Marketing Campaign
AMP Agency, Havas Media, Mediahub/Mullen, OHO Interactive, SapientNitro

Best Digitally-Powered Experiential Marketing
Almighty, AMP Agency, Arnold Worldwide, Mediahub/Mullen, SapientNitro

Best Mobile Campaign
Fiksu, Mediahub/Mullen, PJA Advertising + Marketing, Vivoom

Best Use of Online Video for Content Marketing – B2B
Backbone Media, Digital Bungalow, PJA Advertising + Marketing, Vistaprint

Best Use of Online Video for Content Marketing – B2C
Arnold Worldwide, DigitasLBi, iFactory, VideoLink LLC

Best Social Responsibility Campaign
Mullen, PJA Advertising + Marketing, Primacy, Raytheon Company, SapientNitro

Best Native Advertising Campaign
Havas Media, Mediahub/Mullen

Best B2B Technology
Gupta Media Holdings, LLC, KnowledgeVision, LogMeIn, MineralTree, NPR Digital Services, WordStream

Best Consumer Tech that Makes Life Easier
Ayantek, LLC, Interactions,, Lose It!

Best Innovation in Wearables or Connected Device
Empatica, Primacy

Best Tech Innovation in Shopping & Commerce
BlueSnap, CashStar, Evergage, ShopAdvisor, Vee24, Yottaa

Best UX
DigitasLBi, ISITE Design, Punchbowl, Inc., Radius Bank, SapientNitro

Best Work Productivity Technology
Fishnet Media, Interactions, KnowledgeVision, Massachusetts Technology Corporation, Smartling, VentureFizz

Most Innovative Ad Technology
Digilant, Ditto Labs, Inc., Nanigans, Swirl Networks, Visual IQ, Vivoom

Most Innovative Mobile App
ISITE Design, Lose It!, NPR Digital Services, Rue La La, TripAdvisor

Most Innovative Mobile Solution
Fidelity Investments, MediSafe, Qstream, Twitter, Yottaa

Most Insightful: Big Data and Analytics Innovation
Customer Portfolios, EnerNOC, Mullen, Twitter, WordStream

Game Changer category finalists and winners will be announced onsite at this year’s ceremony.

Visit to learn more about the finalists and to purchase tickets to the May 14th awards ceremony.

About MITX
Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization bringing together the marketing, technology and design community to engage to ignite innovation in the business community. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit


Taylor Haney, 617-871-2155 x704