Omnichannel Lifecycle Marketing
Lifecycle Marketing is a set of omnichannel campaigns designed to drive incremental revenue with targeted communications and offers. We visualize the steps each customer segment will take to become an Active-Loyal customer and map Lifecycle Marketing Initiatives accordingly.
Our omnichannel Lifecycle Marketing campaigns use relevant messages, products and offers to address customers at critical stages of their buying lifecycle. The goal is to intelligently encourage these customers to make another purchase.
Our DNA is in direct marketing, and determining the best strategies to talk to customers one-on-one. Our marketing automation system shares the Customer Profile with a brand’s marketing touchpoints to execute consistent, relevant messaging across all channels. Some examples of direct marketing:
- Catalogs/Direct Mail
- Web Personalization
- In-Store POS
Our CDP delivers the Customer Profile to digital partners to create a personalized digital experience. Data from digital channels is fed into the Customer Profiles, creating a feedback loop and aligning the digital and direct marketing customer experience. Some examples of digital marketing:
- Display Ads
- Search Marketing
- Facebook/Instagram Advertising
- Pinterest Advertising
- Advertising on other Social Media Channels