The press understands our unique marketing process and we are happy they are sharing CP with the world.

February 18, 2020

Footwear sellers are doing a so-so job at best in providing a good customer experience. And it starts with how they use email, judging by Customer-Centricity Audit for Lifestyle Footwear, a study by Customer Portfolios.

February 3, 2020

Marketers know the paradox that they can lose customers they don’t know enough about, and lose customers if they know too much about them, especially without their permission. Finding and keeping that balance is becoming increasingly precarious as consumer data privacy concerns rise and legislation like GDPR in Europe and…

November 26, 2019

As longtime practitioners in this field, we recognize the essence of a successful CDP: “Software that provides a single view of the customer, with a unified identity system that is used to generate actionable insight and enables marketers to take coordinated action across all touchpoints and channels.”