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September 24, 2019

Recently, we conducted a five-week customer experience audit of 10 women’s retail brands. The goal is to audit the qualitative experience with a quantitative measurement, going beyond “soft and fluffy” qualities to get to the heart of what makes an ideal customer experience for a specific vertical.

September 16, 2019

Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, announces the results of its in-depth review of numerous retail clients during the 2018 holiday shopping period, helping marketers plan for the upcoming holiday season.

August 27, 2019

Marketers are realizing that just focusing on customer acquisition isn’t growing the overall customer “portfolio,” and too many opportunities to drive that growth—like retaining current customers or reactivating lapsed customers—are being overlooked. Your portfolio of customers is an asset, and you should constantly be looking to increase its value.

May 6, 2019

Despite the evidence stressing the importance – and payoffs — of a concerted effort to retain customers, many organizations continue to spend a lopsided amount of time and resources on customer acquisition. In the process, they are overlooking rich pockets of revenue and predictably strong ROI from evolving customer relationships.