The press understands our unique marketing process and we are happy they are sharing CP with the world.

February 3, 2020

Marketers know the paradox that they can lose customers they don’t know enough about, and lose customers if they know too much about them, especially without their permission. Finding and keeping that balance is becoming increasingly precarious as consumer data privacy concerns rise and legislation like GDPR in Europe and now CCPA here in the…

November 26, 2019

As longtime practitioners in this field, we recognize the essence of a successful CDP: “Software that provides a single view of the customer, with a unified identity system that is used to generate actionable insight and enables marketers to take coordinated action across all touchpoints and channels.”

October 23, 2019

“Retailers use email every day as an essential part of their marketing and treat it as an effective channel that they feel they have mastered,” says Nick Godfrey, EVP strategy for Customer Portfolios. “Looking at these results more closely, though, their execution still shows opportunity for better personalization and targeting.”