This is no time for retailers to take their best customers for granted. As merchants look to build customer relationships with fewer stores and across the hyper-competitive e-commerce landscape, your best customers have never been more important. To stay current and concise with this critical group, retailers need to look at analytics and life-cycle-based treatment…
Where algorithms were once just the focus of mathematicians, scientists, and engineers, they’ve now become an integral part of our modern marketing conversation. The problem, though, is that in many cases these conversations have become more about how many algorithms we have and less about what they’re doing to enhance the customer experience.
The email identity system empowers retail marketers to stop blasting. Instead, with email as the “Rosetta Stone” of customer marketing, they can deliver targeted, personalized communications to get customers back again and again.
The value of an email keeps popping up in marketing circles these days. Why? Because direct marketers are trying to justify how important it is for store associates to collect customers’ email addresses. Sounds mundane, but it’s critical.