The email identity system empowers retail marketers to stop blasting. Instead, with email as the “Rosetta Stone” of customer marketing, they can deliver targeted, personalized communications to get customers back again and again.
The value of an email keeps popping up in marketing circles these days. Why? Because direct marketers are trying to justify how important it is for store associates to collect customers’ email addresses. Sounds mundane, but it’s critical.
Too often, rigidly focusing on the best, most loyal customers has led retailers to ignore customers that are worth pursuing. Faced now with increased competition, shrinking profits and empowered consumers, retailers need to know when to write off customers, when to reactivate them, and how to know the difference.