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March 29, 2019

Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand, Lenox. Lenox worked with Customer Portfolios, which provides marketing database analysis and strategy for retailers in order to gain a better understanding of their customers.

January 29, 2019

2018 was another year of explosive growth for marketing technology solutions that retailers need to sort through. The number of providers keeps multiplying, and with it, the number of claims that confuse and disillusion retail marketers.