The press understands our unique marketing process and we are happy they are sharing CP with the world.

November 26, 2019

As longtime practitioners in this field, we recognize the essence of a successful CDP: “Software that provides a single view of the customer, with a unified identity system that is used to generate actionable insight and enables marketers to take coordinated action across all touchpoints and channels.”

October 23, 2019

“Retailers use email every day as an essential part of their marketing and treat it as an effective channel that they feel they have mastered,” says Nick Godfrey, EVP strategy for Customer Portfolios. “Looking at these results more closely, though, their execution still shows opportunity for better personalization and targeting.”

September 24, 2019

Recently, we conducted a five-week customer experience audit of 10 women’s retail brands. The goal is to audit the qualitative experience with a quantitative measurement, going beyond “soft and fluffy” qualities to get to the heart of what makes an ideal customer experience for a specific vertical.

September 16, 2019

Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, announces the results of its in-depth review of numerous retail clients during the 2018 holiday shopping period, helping marketers plan for the upcoming holiday season.