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May 6, 2019

Despite the evidence stressing the importance – and payoffs — of a concerted effort towards customer retention, many organizations continue to spend a lopsided amount of time and resources on customer acquisition. In the process, they are overlooking rich pockets of revenue and predictably strong ROI from evolving customer relationships.

March 29, 2019

Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand, Lenox. Lenox worked with Customer Portfolios, which provides marketing database analysis and strategy for retailers in order to gain a better…