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April 19, 2018

Too many consumers are facing a broken customer experience – a disconnect between their online and offline shopping that leaves them feeling disaffected. Nick Godfrey, Co-founder and Executive Vice President, Customer Portfolios, looks at how marketers can fix this problem by using data and insights to revitalize the customer experience.

April 12, 2018

Why is everybody talking about customer counts — the number of customers coming into the database, buying for the first time, buying again, fading away and leaving — these days? Digital advertising metrics say that our campaigns are working. Our metrics suggest the same is true for our direct marketing efforts. Yet, the company reports…

March 14, 2018

The biggest myth about digital transformation? Your company is lagging significantly behind everyone else. In reality, few marketers have cracked the code on digital transformation. Most are still struggling with everything from which technologies to implement or retire, to whether to reorganize their team, to how best to shift their marketing mix and budget, to…