“Retailers use email every day as an essential part of their marketing and treat it as an effective channel that they feel they have mastered,” says Nick Godfrey, EVP strategy for Customer Portfolios. “Looking at these results more closely, though, their execution still shows opportunity for better personalization and targeting.”
Recently, we conducted a five-week customer experience audit of 10 women’s retail brands. The goal is to audit the qualitative experience with a quantitative measurement, going beyond “soft and fluffy” qualities to get to the heart of what makes an ideal customer experience for a specific vertical.
Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, announces the results of its in-depth review of numerous retail clients during the 2018 holiday shopping period, helping marketers plan for the upcoming holiday season.
Marketers are realizing that just focusing on customer acquisition isn’t growing the overall customer “portfolio,” and too many opportunities to drive that growth—like retaining current customers or reactivating lapsed customers—are being overlooked. Your portfolio of customers is an asset, and you should constantly be looking to increase its value.