The press understands our unique marketing process and we are happy they are sharing CP with the world.

October 23, 2019

“Retailers use email every day as an essential part of their marketing and treat it as an effective channel that they feel they have mastered,” says Nick Godfrey, EVP strategy for Customer Portfolios. “Looking at these results more closely, though, their execution still shows opportunity for better personalization and targeting.”

September 24, 2019

Recently, we conducted a five-week customer experience audit of 10 women’s retail brands. The goal is to audit the qualitative experience with a quantitative measurement, going beyond “soft and fluffy” qualities to get to the heart of what makes an ideal customer experience for a specific vertical.

September 16, 2019

Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, announces the results of its in-depth review of numerous retail clients during the 2018 holiday shopping period, helping marketers plan for the upcoming holiday season. “2018 holiday shopping trends during Thanksgiving week…

August 27, 2019

With a Portfolio Value Statement, marketers can see how their customer base is evolving over time. Marketers are realizing that just focusing on customer acquisition isn’t growing the overall customer “portfolio,” and too many opportunities to drive that growth—like retaining current customers or reactivating lapsed customers—are being overlooked. Your portfolio…