CP Blog

Email marketing is like going to the gym. You get stuck in the same routine, and get complacent with the results. Unless you’re being strategic about how you’re working out, then it’s not going to provide any sort of benefit or payoff. By making small changes, either at the gym

Email marketing is like going to the gym; everyone does it, but not everyone does it well. We get stuck in the same routine just going through the motions, with no thought of our return on investment. By making one small change, either at the gym or in your email

Email marketing is like going to the gym; everyone does it, but it requires work to do it well. We get stuck in a routine, and continue to go through the motions whether we see a return on investment or not. We know that one small change will help increase

Email marketing is like going to the gym. We get stuck in a routine and just go through the motions, without thinking of a way to make that routine better. All too often, marketers send emails with little to no return on investment, but continue doing the same things. Making

Spring is finally upon us! Warm weather, fresh air, and a flood of emails from our favorite retailers telling us all about their new spring line. Yet the stark reality is most of these emails won’t even be read, let alone acted upon. According to Mailchimp, the open rate for

Per a recent case study from Hubspot, in 2016, 61 percent of marketers believe their marketing strategy is effective. Unfortunately, this means that 39% of marketers are deploying ineffective strategies. While this could be due to a variety of reasons – one reason is not understanding your customer’s experience. Customer

#CPTransform17 is in the books! When I was young, I was always fascinated by the lore of King Arthur and the Knights of the Roundtable. For those who don’t remember, these were the best knights in King Arthur’s kingdom. They were called the Knights of the Roundtable because the knights who sat