Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer value, shares its latest white paper, Fixing the Broken Customer Experience, to show how marketers can use data, analytics, and lifecycle marketing to repair and build long-term customer relationships that produce incremental revenue.
“The tangle of tech providers and conflicting strategies and solutions has fragmented the customer experience at a time when businesses can least afford it,” said Augie MacCurrach, Customer Portfolios CEO. “Our guide gives a step-by-step roadmap to fixing the broken customer experience while staying nimble enough to continue to grow and change with the market.”
- The Single View of the Customer (SVC)
- The Customer Identity System
- The Power of Lifecycle Marketing
- Measuring Your Business in the Age of the Customer
- And How to Convince Your CEO to become a customer-centric organization
“There are too many point solutions, too many vendors all claiming to get to the heart of what the customer needs,” adds MacCurrach. “This jumble of solutions has created a disjointed, broken omnichannel experience – and consumers aren’t letting retailers get away with it. Instead, they spend their money with brands that give them an easy, seamless experience wherever they shop. Our goal is to help businesses create that experience.”
About Customer Portfolios
Customer Portfolios is a marketing technology leader that empowers its global clients to maximize the value of each customer. The company leverages advanced analytics, strategy, marketing automation and execution to uncover actionable insights and execute targeted and measurable lifecycle marketing campaigns. Customer Portfolios’ team of analytical and marketing experts help companies like Johnston and Murphy, Journeys, Burton Snowboards, Irving Oil, Spartan Race, Frye, and many more consistently drive revenue growth and increase customer lifetime value. Visit www.customerportfolios.com, read our blog and follow us on Twitter and LinkedIn.
Jim McNulty, 508-481-2024