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February 1, 2018

Too often for marketers, the line between best customers and loyal customers is blurred. It’s an important distinction−one that should be fully appreciated to precisely target and invest in these two crucial customer categories. The key to making that distinction is getting a clearer picture of your customer segments through advanced analytics. Once you understand…

December 21, 2017

Evidence is mounting that email marketers are unhappy with their email service providers (ESPs). Customer Portfolios, the provider of a database integration system, reports that six of its clients are switching their ESPs within a four-month period.