Lifecycle Campaign:

Welcome Email Campaign

Client Profile:

A leader in the teen specialty retail scene – with more than 800 stores in all 50 states, Puerto Rico and Canada – uses fashion savvy and merchandising science to keep in step with the fast-paced footwear and accessories market for 13 to 22-year-old guys and girls.

The Challenge

The client wanted to better engage their customers and strive to increase repurchases and incremental revenue generation.

The Solution

Welcome Series was created with a series of triggered emails to new customers and prospects. The campaign had between 4 and 7 touchpoints depending on campaign engagement.

The Results

The Welcome Series drove transactions, engagement and impressive campaign results.

lift in revenue, test over the control
total net incremental revenue over 16 months
more likely to purchase than the control group