Next Best Offer
The Client Profile:
Our client is a leading women’s accessories brand, with over 150 retail stores and a robust online presence. This retailer primarily focuses on women’s bags, but also sells stationary, bedding, and other women’s accessories. The client has 5 million active customers in its database.
Our strategic analysis of our client’s customers determined that messages with personalized product recommendations had a higher lift than messages that had generic recommendations, or none at all.
Our product recommendation engine uses an algorithm to determine a customer’s Next Best Offers, layering in price point, product, and style. These product recommendations were used in the client’s Multi-Buyer Repurchase campaign, a 5-touch campaign across multiple channels.
The Multi-Buyer Repurchase Campaign has generated impressive results:
- $277K incremental revenue generated in 3 months