The email identity system empowers retail marketers to stop blasting. Instead, with email as the “Rosetta Stone” of customer marketing, they can deliver targeted, personalized communications to get customers back again and again.

The value of an email keeps popping up in marketing circles these days. Why? Because direct marketers are trying to justify how important it is for store associates to collect customers’ email addresses. Sounds mundane, but it’s critical.

In this interview Augie discusses how using data analytics and lifecycle marketing can fix the “broken” customer experience resulting from the all-too-common gap between offline and digital marketing.

Too often, rigidly focusing on the best, most loyal customers has led retailers to ignore customers that are worth pursuing.  Faced now with increased competition, shrinking profits and empowered consumers, retailers need to know when to write off customers, when to reactivate them, and how to know the difference.

Customer Portfolios CEO, Augie MacCurrach, is on CRM Radio, discussing how the Profit & Loss Statement should be measured to increase revenue.