Best Customer Letter Reward Campaign
The Client Profile:
As a leader in men’s footwear and apparel, our client remains a pillar of classic workmanship and a beacon of American style. Since 1850 they have provided the highest quality products and set the standard for successful, working professionals everywhere.
Our client wanted to reward its Best Customers for their loyalty with a Surprise & Delight effort to engage and drive incremental purchases.
Through analysis of Best Customers, CP identified the strategic plan with offer, timing and product.
Best Customers responded overwhelmingly to receiving a ‘surprise’ $50 gift card.