Best Customer Letter Reward Campaign

The Client Profile:

As a leader in men’s footwear and apparel, our client remains a pillar of classic workmanship and a beacon of American style. Since 1850 they have provided the highest quality products and set the standard for successful, working professionals everywhere.

The Challenge

Our client wanted to reward its Best Customers for their loyalty with a Surprise & Delight effort to engage and drive incremental purchases.

The Solution

Through analysis of Best Customers, CP identified the strategic plan with offer, timing and product.

The Results

Best Customers responded overwhelmingly to receiving a ‘surprise’ $50 gift card.

Customer’s purchasing over control
Cross-category conversion
Incremental spend over control