LIFECYCLE CAMPAIGN:

Lifecycle Campaign executed in web personalization

The Client Profile:

As leader in men’s footwear and apparel, our client remains a pillar of classic workmanship and a beacon of American style. Since 1850, they have provided the highest quality products and set the standard for successful, working professionals everywhere.

The Challenge

Client wanted lifecycle experience executed within Monetate’s personalization click stream algorithm through employing the intelligence in CP’s Customer Profile.

The Solution

We connected Monetate’s personalization engine via an API with CP’s Marketing Database Customer Profile. The result is targeted, relevant messaging that is personalized with gender, lifecycle stage, product, style or category.

The Results for Gender Based Test Over Control

100% lift in women’s average order value.