Lifecycle Campaign executed in web personalization
The Client Profile:
As leader in men’s footwear and apparel, our client remains a pillar of classic workmanship and a beacon of American style. Since 1850, they have provided the highest quality products and set the standard for successful, working professionals everywhere.
Client wanted lifecycle experience executed within Monetate’s personalization click stream algorithm through employing the intelligence in CP’s Customer Profile.
We connected Monetate’s personalization engine via an API with CP’s Marketing Database Customer Profile. The result is targeted, relevant messaging that is personalized with gender, lifecycle stage, product, style or category.
The Results for Gender Based Test Over Control
100% lift in women’s average order value.