Repurchase Mobile Execution

Client Profile:

A leader in the online private sale space, our client has revolutionized online shopping for the world’s most desirable brands and the customers who have to have them. This is the invitation-only destination for a “life of style.”

The Challenge

Our client’s mobile app was effective, yet not integrated. Mobile needed to be a part of the mix for the lifecycle campaigns.

The Solution

Customer Portfolios developed custom integration with the MARCIE Workbench and our clients push notification partner, Urban Airship, to enable targeted 1:1 offers.

The Results

The tailored content has led to lifts in app traffic and higher conversion.

Increase in overall purchase rates
Purchase rate to specific customer segments