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Consumer Data Privacy, Preferences and Permission: A Time of Reckoning

Consumer data privacy is a big concern among marketers. Marketers know the paradox that they can lose customers they don’t know enough about, and lose customers if they know too much about them, especially without their permission. Finding and keeping that balance is becoming increasingly precarious as consumer data privacy concerns rise and legislation like GDPR in Europe and now CCPA here in the U.S. go into effect.