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Uncover More Marketing Opportunities with a Portfolio Value Statement

With a Portfolio Value Statement, marketers can see how their customer base is evolving over time. Marketers are realizing that just focusing on customer acquisition isn’t growing the overall customer “portfolio,” and too many opportunities to drive that growth—like retaining current customers or reactivating lapsed customers—are being overlooked. Your portfolio of customers is an asset, and you should constantly be looking to increase its value.