insights. vision. productivity. knowledge. fun.

The customer experience is broken: Lifecycle marketing is the fix

Lifecycle marketing can make a disparate experience feel seamless. Technology has created a demand for a seamless, omnichannel customer experience, but we’ve noticed the experience isn’t becoming more seamless and personalized, it’s more disparate and broken. The way technology is created has caused these problems, and to connect the dots now, we’re up against organizational resistance.