The biggest myth about digital transformation? Your company is lagging significantly behind everyone else. In reality, few marketers have cracked the code on digital transformation. Most are still struggling with everything from which technologies to implement or retire, to whether to reorganize their team, to how best to shift their marketing mix and budget, to which metrics to track.
With so much to consider, marketers could use a bit of guidance to get past all the hype and get some clarity on the realities of digital transformation. Here’s what our 15 myth-busting experts advise.