The ease of comparison shopping has made customers more fickle about their brand loyalty, so marketers need to think outside the box to retain customers in the long term. Luckily, the proliferation of marketing channels has given retail marketers access to more data about their customer’s behavior. Retail marketers have the ability to use this data to provide richer value exchanges that encourage customers to stay loyal and grow their relationship with the brand. To make this happen, it all starts with a targeted, relevant offer.
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