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Best Customers vs. Loyal Customers: Treating Them Differently in 2018

Too often for marketers, the line between best customers and loyal customers is blurred. It’s an important distinction−one that should be fully appreciated to precisely target and invest in these two crucial customer categories. The key to making that distinction is getting a clearer picture of your customer segments through advanced analytics. Once you understand your customers, you can implement targeted lifecycle campaigns to create loyal customers, who ultimately become best customers.