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Johnston & Murphy Talks Customer Retention with Total Retail

Without accurate and actionable data, personalization isn’t possible. For Johnston & Murphy (J&M;), an omnichannel retailer of high-end men’s and women’s shoes, accessories, apparel and gifts, leveraging data such as purchase history across its sales channels — brick-and-mortar, online, catalog — has enabled the brand to create personalized online shopping experiences for its customers.