LIFECYCLE CAMPAIGN:

Triggered Post-Game Newsletter Email

The Client Profile:

This major sports organization is currently comprised of 31 teams: 24 in the United States and 7 in Canada. Headquartered in New York City,  it  is considered to be the premier professional ice hockey league in the world. In the 2015/16 season, the total league revenue was 4.1 billion U.S. dollars. In 2016, the average franchise value was 517 million U.S. dollars.

THE CHALLENGE

Our client needed an up-to-the-minute news vehicle to compete for fan engagement within a crowded – and instantaneous – social media marketplace.

THE SOLUTION

CP developed a highly-dynamic and nimble email template that pulls in real-time content from 6 unique league data sources, including team branding, game summary, player stats, game photos and game highlights videos.

THE RESULTS

Highly-engaging game re-cap emails automatically deployed to team fans immediately after a game concludes.

+53%
higher open rates over the average email open rate
2x
click through rate on Share and Buy Tickets links over the average email click-through rate on these links