Triggered Post-Game Newsletter Email
The Client Profile:
This major sports organization is currently comprised of 31 teams: 24 in the United States and 7 in Canada. Headquartered in New York City, it is considered to be the premier professional ice hockey league in the world. In the 2015/16 season, the total league revenue was 4.1 billion U.S. dollars. In 2016, the average franchise value was 517 million U.S. dollars.
Our client needed an up-to-the-minute news vehicle to compete for fan engagement within a crowded – and instantaneous – social media marketplace.
CP developed a highly-dynamic and nimble email template that pulls in real-time content from 6 unique league data sources, including team branding, game summary, player stats, game photos and game highlights videos.
Highly-engaging game re-cap emails automatically deployed to team fans immediately after a game concludes.