The CP Customer Profile - Your Single View of the Customer
Customer Portfolios empowers brands to become truly customer-centric by creating the Single View of the Customer that combines unique descriptive characteristics with cross-channel behaviors.
We call this single view the CP Customer Profile. The Customer Profile leverages a robust customer identity system that unifies customer activity across all channels and sources to create a single, actionable customer identifier.
A complete profile provides access to your customers’ past, present and future to enlighten your marketing. Our data collection goes far beyond basic transactional and demographic overlays to give a unique view of the customer that allows businesses to focus on the most actionable data, models future behaviors and easily pivots to execution. Quite simply, our Customer Profile provides easy access to what your customers look like today, how they got there and where they are going tomorrow.
The CP Customer Profile is a living, breathing, view of your customers that grows with your business. As you collect more data about your customers and their changing behaviors, we integrate this information into how we view them.
In our work with PII, we’re staying on top of data-sharing best practices all the time. We’re following all regulations, national and international, to make sure only the right information is shared with your data sources.
It’s your customer data – you should own it. We work with brands to access their customer data and help share it with the right channel partners to facilitate personalized marketing across any outbound marketing channel.
We work with your brand to leverage the individual customer profiles to develop targeted lifecycle marketing campaigns across out all outbound channels that break through the white noise and are timely and relevant to where customers are in their lifecycle.
The CP Customer Profile provides a clear view of the customer.
While traditional profiles can tell you the basic Recency, Frequency, and Monetary metrics, our enhanced CP Customer Profile translates details of that purchase into next best actions that will maximize the customer’s value to the brand.
Our comprehensive data collection and analytics process creates enhanced analytical measures, and gives a view in the the key business dimensions so marketers can see the impact to their business.
Stop selling products and start building customer relationships.
Create an orchestrated customer experience across any channel or device.
Deliver the CP Customer Profile – Anyplace, Anytime!
The CP Customer Profile can be delivered to any outbound marketing channel to enable personalized marketing that optimizes the customer experience.
We are vendor agnostic and partner with:
- Web personalization engines
- Clienteling platforms & customer service centers
- Catalog mail houses
- Mobile Applications
- Chat messengers
- Analytics, Reporting, BI tools