LIFECYCLE CAMPAIGN:

Lifecycle Campaign executed in web personalization

The Client Profile:

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The Challenge

Client wanted lifecycle experience executed within Monetate’s personalization click stream algorithm through employing the intelligence in CP’s customer profile.

The Solution

We connected Monetate’s personalization engine via an API with CP’s marketing database customer profile. The result is targeted, relevant messaging that is personalized with gender, lifecycle stage, product, style or category.

The Results for Gender Based Test Over Control

For Women

100%
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25%
Total increase in things
+1000
Increase in stuff