Closing the Loop

Insights are great. Timely targeted execution is essential. But it’s all just a shot in the dark if you don’t close the loop and learn something from the effort. With CP, all of our marketing campaigns are designed to be closed-loop and measurable.  Every outbound action generates an inbound reaction of some kind. A click-through, a sale, a tweet. Even “no response” is a kind of response. We capture these responses and feed them back into your database. Each becomes a measure of the success of the campaign, and another vital data point in understanding that customer. Better understanding leads to better insights and ever-more-effective campaigns. The result is a more accurate determination of program effectiveness and ROI.

More importantly, the data captured can populate fresh results reports — clearly highlighting actionable opportunities — so programs can continuously be analyzed and improved. From these insights, our resident customer strategy geniuses are able to identify sales and revenue opportunities and develop tactical marketing initiatives to carry your customers through a high-value lifecycle.