If you knew how customers and prospects were going to behave, would it change how you engage with them?
We can’t predict the future... but we can help you shape it
“Wait a minute, Doc… Are you telling me that you built a time machine out of a DeLorean.” In 1985, Doc wanted to bring Marty McFly back in time so he could change the future. Sounds like a far-fetched idea. Or is it? Customer Portfolios’ Predictive Modeling tools give today’s marketers insight to a customer’s history and past purchases that can determine what the future may look like. I bet you’re thinking Doc wasn’t so crazy after all.
A wealth of customer intelligence lays dormant in customer databases, on the Internet, from channels and devices, and from a myriad of other sources. This once dormant information about how and why customers make purchases, now gives marketers detailed insights that help determine where to apply resources that expose new opportunities or accelerate customer conversion. Predictive Modeling is as close to “seeing the future” as a marketer can get.
using data to drive sales cross-category is good business
Predictive Modeling: Allows you see your customers’ behavior and move them cross-category.
Getting your customers to navigate across categories, means they contribute revenue to the bottom line.
Based on historical data and customer behavior, Portfolio Pathing helps marketers identify strategic product recommendations that will help drive customers cross-category.
Reducing “One-time Buyers” Syndrome.
We often see customers buy once from a brand and never return.
Reducing customer churn can have a significant impact on the brand’s bottom line and produce incremental revenue. Customer Portfolios’ Predictive Modeling tools help turn single time buyers into loyal brand consumers.
Purchase. Repeat. Do it again!
We know when customers make a repeat purchase, they are more likely to return.
We provide marketers the strategic recommendations on what customers are likely to purchase next to help drive customer conversion to the crux of customer loyalty.