Lights-Out Marketing
Few can execute Lights-Out Marketing, which relies on a set of integrated and coordinated solutions. Without this marketing capability all customers are treated the same, program analysis is slow and ad-hoc, and a Herculean effort is needed just to get targeted programs out the door. Furthermore, being able to generate any program ROI is often impossible!
What is Lights-Out Marketing?
Lights-Out Marketing (LOM) is based on business intelligence and established rules that deliver specific desired actions on the part of the customer. LOM presents targeted, measurable marketing programs that are executed automatically, with no human involvement. These are triggered by specific customer behavior and business rules, regardless if there is a single or a million customers fitting the criteria.
Customer Portfolios is focused on enabling our clients to execute Lights-Out Marketing; in doing this we:
- Minimize the upfront investment
- Remove IT and specialized skills from the process
- Produce faster business impact
- Execute closed-loop marketing and delivering analysis
- Demonstrate programs with positive ROI
Lights-Out Marketing uses the customer insight that is generated through the seamless integration of our Marketing Platform with our Marketing Analytics and Marketing Execution services. The effectiveness of our LOM programs is further enhanced by our ability to provide a 360° view of the customer using our marketing database. Here, we can identify where a customer is in their lifecycle at this very moment, as well as different customer segments, purchasing behavior, and immediate marketing opportunities.
As a result, precisely timed execution of targeted programs and measured performance is enabled by Lights-Out Marketing, delivering increased relevance to your customers and greater impact to your business.
The Lights-Out Marketing value is easy to understand: drive customers to action by delivering relevant offers, correctly timed to the unique individual customer. Customer Portfolios specializes in Lights-Out Marketing, leveraging integration and intelligence. Let us help to make this a reality for you and your business.
Customer Portfolios
306 Northern Avenue • Boston, MA 02210 • 617.224.9501