Customer Portfolios delivers efficient execution of marketing programs with the end goal of increasing customer value, business results, and ROI. We provide support on all sides of marketing execution including planning, creating, testing, executing, and measuring. We are equipped to run Lights-Out Marketing programs through all channels, including email, SMS text messaging, direct mail, catalogs, web, card loyalty programs, telesales, and other traditional media. All of our marketing campaigns are designed to be closed-loop and measurable so that they can continually be analyzed, improved, and refined.
To coordinate the needs of your business with the needs of your customer, we will help you create the strategy for targeted marketing campaigns. The goal is to generate optimum business results and deliver value without overwhelming the customer.
Below is a set of high level CP Marketing Execution examples of possible coordinated campaigns:
Nurture Campaign
Aimed at building the customer relationship
Ongoing relevant customer and prospect communication that develops the relationship with your business, typically with an offer message.
Promotion Campaign
Time-sensitive offers driven by business needs
A mix of seasonal, corporate-wide, momentum promotions.
Lights-Out Campaign
Targeted lifecycle-driven communications
Timely communication matched to the campaign’s business rules, and tied to the customer’s portfolio, past purchase behavior, and lifecycle stage.
The marketing campaigns above can be executed through all channels. The chosen channels depend on the strategy and specific business needs.