The Customer Portfolios Marketing Platform will enable you to effectively execute and analyze your programs. We consolidate all your relevant data into a customer marketing database, a component of the Marketing Platform, providing you with immense functionality and benefits. You will not be burdened with technology challenges.
Our Marketing Platform will allow you to use your data as an asset to grow the value of your business.
The CP Marketing Platform includes:
Marketing Database
The marketing database integrates all necessary source data to provide you a consolidated, 360° view of customer behavior. This is the foundation for generating customer insight and analysis.
Marketing Workbench
The marketing workbench is your interface to all data, and provides three main functions: marketing campaign management, list management, and detailed reporting management. The workbench is integrated with our partner email platform, ExactTarget.
Partner Email Platform
The marketing workbench integration with ExactTarget is seamless and uses a state-of-the-art XML API. Our partner is the leader in deliverability of permission-based email communications.
Lights-Out Marketing
Lights-Out Marketing is enabled by, and managed using, the marketing workbench. Within the workbench, the scheduler and list management functions work together to execute specified business rules to launch and run the planned Lights-Out Marketing programs.