What Retailers Can Learn From Black Friday and Cyber Monday

By:Nick Godfrey on December 9, 2015

Previously, Black Friday through Cyber Monday used to set retailers expectations when it came to holiday sales. However, the availability of deals and increasing shopper flexibility from ecommerce throughout the holiday season has extended the shopping season from Black Friday right up until December 24. According to the research firm ShopperTrak, sales on Black Friday […]


Holiday Trends That Every Marketer Needs to Know

By:Katie Gardner on November 18, 2015

Despite the fact that holiday commercials have been streaming since November 1 and stores decked their aisles before Halloween was over, the official start to the holiday shopping season begins next week. Once people recover from their Thanksgiving food coma, the search for the hottest products, deals, will begin. What will this holiday season hold? […]


How Retailers Can ‘Win’ During Back to School Season

By:Nick Godfrey on September 2, 2015

As Labor Day rapidly approaches, many students and parents are preparing (and anxiously awaiting) for the upcoming school year. The National Retail Federation (NRF) ranks “Back to School/College” as the second largest shopping season of the year (following the winter holidays) and for 2015 combined spending for school and college is expected to reach $68 […]


How Brands Can Use Email to Capitalize on Birthdays

By:Katie Gardner on July 24, 2015

Yesterday was my birthday and in addition to receiving one Facebook notification after another, I received plenty of birthday love from some of my favorite brands. In the world of website registration, it has become a common practice by brands to ask general demographic information. More savvy brands take it one step further and ask […]


7 Surprising Retail Statistics

By:Nick Godfrey on July 1, 2015

Retail is in a transformative period. Many pundits are quick to point to beacons or mobile commerce as being poised to revolutionize the retail space. Despite the advances in technology, consumer preference and adoption will drive change in retail. Yet, many retailers fail to understand consumer preference, which can create a rift between retailers and […]


Understanding the Value of Marketing’s Vocabulary

By:Nick Godfrey on June 24, 2015

Marketers often get a bad reputation for using pithy language that is full of too many buzzwords. Beyond the talk of synergy, disruption, and capturing the low hanging fruit, there are several key terms that cause confusion among executives and business professionals. By defining these terms through the lens of a marketer, we can also […]


Highs and Lows of Using Technology to Drive Customer Engagement

By:Katie Gardner on April 15, 2015

Businesses that are looking to grow sometimes fall victim to chasing the next bright, shiny object. It is easy to see the appeal. These emerging technologies have the potential to be the next great platform and as early adopters, brands can position themselves as innovate leaders in their desired space. Beyond innovation, these platforms can […]


5 Mistakes You Are Making with Your Omnichannel Strategy

By:Steve Gogolak on March 18, 2015

The initial rise of ecommerce resulted in fear in the hearts and minds of traditional brick and mortar retailers. They proceeded with caution, not wanting to disrupt the traditional channels of retail. From a consumer perspective, they also experienced trepidation with ecommerce. Consumers were used to being able to test out products, determine what they […]


5 Key Takeaways from MITX’s Ecommerce Summit

By:Nick Godfrey on March 11, 2015

Last week over 300 marketers gathered at Boston’s Federal Reserve for MITX’s Annual Ecommerce Summit. The choice of the Federal Reserve building seemed like a natural fit as the conversations that took hold spoke to the convergence of new and old forms of commerce and exchange. The attendees of the event represented a mixture of […]


When Search Becomes Costly

By:Nick Godfrey on February 25, 2015

For every eCommerce business that is paying to acquire customers, a portion of that investment must be going to Google to pay for keywords and top positioning within search results. This makes sense to me. It is a business transaction; you the brand are paying for premium positioning to target your core customers. From the […]