When Search Becomes Costly

By:Nick Godfrey on February 25, 2015

For every eCommerce business that is paying to acquire customers, a portion of that investment must be going to Google to pay for keywords and top positioning within search results. This makes sense to me. It is a business transaction; you the brand are paying for premium positioning to target your core customers. From the […]

Data, Straight Up! Real Time, Customer Focused, Digital Marketing at a Scotch Tasting Event

By:Steve Gogolak on December 17, 2014

  I recently attended a scotch tasting event with friends, thinking that the most I would leave with was a potential new libation when what to my wondering eyes did appear? Some pretty exciting data gathering and marketing techniques that I hadn’t seen before. The digital marketer in me swooned. The first point of interaction […]

More Yardage: Musings on Ad Packaging for College Football

By:Nick Godfrey on November 12, 2014

I keep reading about the challenges and woes of College Football. The mix of big money, big risk, with colleges that have reduced public funding jumping into bed with TV advertising (that’s cable and broadcast both making for a very crowded sleeping arrangement!) who are struggling to hold onto eyeballs and thereby their advertisers. College […]