Customer Discovery & Opportunity Analysis
Customer Discovery & Opportunity Analysis (CDOA) is an analytical project that is strategic in nature. It provides a detailed definition of your customer portfolios and an immediate set of actionable marketing opportunities. We will outline the best marketing programs to be executed along with the most relevant offers and optimum timing for each customer portfolio.
These targeted programs are designed to drive your customers to act and move them through the customer lifecycle, while increasing their value and strengthening their relationship with your brand.
Customer Portfolios' CDOA will provide your company with:
- A thorough discovery and segmentation analysis of your existing customers and their multi-channel behavior
- A detailed definition of each customer portfolio, along with a profile of their behavior, preferences, creative persona and micro-brand (the elements of the brand that are most important to them)
- Actionable marketing opportunities within each customer portfolio supported by detailed analysis
- Campaign strategies and marketing program recommendations to take specific actions in furtherance of the portfolio opportunities
Customer Discovery
Provides a granular level of understanding and insight about customer portfolios, including:
- Who are your customers? Who are your best customers?
- What buying characteristics do they demonstrate?
- Where is each customer in the buying lifecycle?
- What motivates desired customer behavior?
- How and when should you communicate with your customers?
Opportunity Analysis
Provides actionable findings that can be used to execute targeted programs to specific customers, to drive desired behavior in order to achieve specific business goals, such as:
- How do you acquire new customers?
- How do you grow existing customer value?
- How do you retain existing best customers?
Once completed, the CDOA will allow your company to use this intelligence and insight to strategically plan and move towards executing Lights-Out Marketing programs.
Customer Portfolios
306 Northern Avenue • Boston, MA 02210 • 617.224.9501