“One of the things that makes fashion retailing different from other businesses is the frequency of the buying lifecycle,” says Nick Godfrey, partner at Customer Portfolios, a Boston-based analysis and marketing service provider.
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Out of Character
April 8, 2009 – 5:00 am
Unlike some businesses that have been wrung out by the downturn, fashion retail has a huge upside. It is the number one industry in the world. More people make their living designing, manufacturing, shipping,or selling apparel and accessories than
The Indecisive Customer In A Decisive Year
March 31, 2009 – 4:29 am
“Fashions fade, style is eternal.”
The words come from Yves Saint-Laurent, the designer who ruled the catwalks of Paris and the aisles of fashion retailers for decades. Saint-Laurent died in late 2008, leaving his fiefdom to a younger