Rampant discounting, promotions and the ever-present “points” have soiled the ability of loyalty programs to drive retention. This decline is directly attributable to the rise of templated, standardized loyalty programs with zero
Five Parts of the Fashion Buyer Lifecycle
April 8, 2009 – 5:02 am
“One of the things that makes fashion retailing different from other businesses is the frequency of the buying lifecycle,” says Nick Godfrey, partner at Customer Portfolios, a Boston-based analysis and marketing service provider. Read More
Out of Character
April 8, 2009 – 5:00 am
Unlike some businesses that have been wrung out by the downturn, fashion retail has a huge upside. It is the number one industry in the world. More people make their living designing, manufacturing, shipping,or selling apparel and accessories than