Rampant discounting, promotions and the ever-present “points” have soiled the ability of loyalty programs to drive retention. This decline is directly attributable to the rise of templated, standardized loyalty programs with zero
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Five Parts of the Fashion Buyer Lifecycle
April 8, 2009 – 5:02 am
“One of the things that makes fashion retailing different from other businesses is the frequency of the buying lifecycle,” says Nick Godfrey, partner at Customer Portfolios, a Boston-based analysis and marketing service provider.
Out of Character
April 8, 2009 – 5:00 am
Unlike some businesses that have been wrung out by the downturn, fashion retail has a huge upside. It is the number one industry in the world. More people make their living designing, manufacturing, shipping,or selling apparel and accessories than